| 1. | Submission of promotional advertisement | Licensee must submit a detailed report on the goods/services, attach reliable data if claims depend on testing, and comply with NCC standards. | At least 30 working days before publication | Fees as specified in Schedule 1 (₦750,000 - ₦1,500,000 depending on category) |
| 2. | Application for promotion approval | Complete and submit the stipulated application form, including a detailed report of the promotion, target consumers, and payment of applicable fees. | 30 days for Commission response | Application fee ranges from ₦500,000 to ₦1,500,000 based on license type. |
| 3. | Notification of promotion launch | Notify the Federal Competition and Consumer Protection Commission within 3 days of promotion launch. | 3 working days post-launch | No specific fees mentioned in this section. |
| 4. | Promotion traffic capacity confirmation | Licensee must ensure network capacity can accommodate the promotion traffic and that tariffs do not exceed NCC-approved rates | Prior promotion commencement | No specific fees mentioned in this section. |
| 5. | Geographic and consumer segmentation | Promotion must indicate target consumers and geographical availability while ensuring a balance without concentrating on one region. | Along with the application | No specific fees mentioned, mandatory requirement. |
| 6. | Variation of promotion terms | Any variation in the promotional terms must be communicated clearly and not misrepresent the promotion’s opportunity or supply limits. | Must be communicated with promotional material | No specific fees, but subject to sanctions if rewards are varied. |
| 7. | Appeal on denied promotion application | Licensees may submit an appeal to the NCC in writing, with clear reasons for the appeal, within 7 days of receiving the rejection notice. | Within 7 days of receiving the decision | No fees specified, but decisions by the Appeal Panel are binding. |
| 8. | Sanctions for breach of guidelines | Breach of these guidelines may lead to suspension from future promotional activities and other sanctions pursuant to the Nigerian Communications (Enforcement Process, etc.) Regulations. | Depends on the severity of the breach | Sanctions could include suspension or other penalties as per enforcement process. |