Due to serious complaints of unsolicited text messages by the Consumers the Nigerian Communications Commission as a foremost Regulator, after various efforts at mitigating the problem, issued a Direction to the Mobile Network Operators with effect from July 1, 2016, to activate the “DO NOT DISTURB” facility which gives Subscribers the freedom to choose to receive or not to receive Promotional messages from the various networks and other telemarketers through their phones. With this Direction, the Operators were mandated to dedicate a common Short Code (2442) which will provide Subscribers control to reject all promotional SMS and calls (Full DND), or from only select categories of telemarketers (partial DND).
The purpose of this Research is to study the impact of DND service ‘2442’ short code in effective telecoms consumer complaints management.